Company Background
The client is one of Southeast Asia’s leading grocery technology platforms, offering fast and reliable online grocery delivery. As the company expanded its operations and market reach, it needed to strengthen its internal teams across marketing, business analysis, and operations to support its next stage of growth and optimize performance.
Hiring Goals
The client aimed to hire for several essential roles:
- Marketing Manager: Responsible for leading marketing initiatives, including brand partnerships, shopper marketing, and performance-driven campaigns, with a strong focus on FMCG clients and e-commerce channels.
- E-commerce Marketing Specialist: With 2 to 4 years of digital marketing experience, tasked with executing campaigns and optimizing performance across key platforms.
- Business Analyst: Responsible for analyzing operational and financial data, identifying performance gaps, and supporting strategic decision-making to drive business growth.
- Operations Analyst: Tasked with providing the logistics and supply chain teams with actionable insights and supporting operational excellence.
All roles were full-time and on-site, and the client aimed to onboard the team as soon as possible to meet tight deadlines linked to their expansion.
Challenges Faced
- Tight Timeline: The client needed the new hires urgently to meet key business milestones and launch timelines.
- Specialized Talent Requirements: Finding candidates with a combination of FMCG knowledge, digital marketing expertise, and strong analytical skills proved challenging.
- Process Delays: Although qualified candidates were identified and progressed through the pipeline, the hiring process was disrupted due to unresponsiveness from the client’s internal team after contract stages.
- Role Adjustments Midway: Some roles underwent changes during the hiring process, requiring Second Talent to adjust sourcing strategies and candidate recommendations.
Solution
Second Talent adapted to the client’s evolving needs by:
- Specialized Talent Sourcing: Developed dedicated pipelines for marketing, business analysis, and operations roles, prioritizing candidates with relevant FMCG and e-commerce experience.
- Process Acceleration: Accelerated sourcing, screening, and interview coordination to meet the client’s pressing deadlines.
- Flexible Candidate Adjustments: Adjusted sourcing and candidate recommendations in real-time based on shifting client expectations and evolving role requirements.
- Close Stakeholder Collaboration: Maintained ongoing communication with the hiring manager and CEO to ensure alignment despite internal client delays.
Results Achieved
Second Talent successfully filled the Marketing Manager and Business Analyst roles, securing candidates who fit both the technical and cultural expectations of the client. For the E-commerce Marketing Specialist and Operations Analyst roles, strong candidates were sourced and shortlisted, but the hiring process did not move forward due to client-side delays and shifting internal priorities. However, the client retained access to a qualified pool of candidates for future recruitment when ready to resume.
Note: This case study is intended for reference purposes.
