“With Second Talent’s strategic assistance, we’ve leveraged offshore hiring to transform our operational landscape, achieving a 70% reduction in costs and enhancing our e-commerce efficiency by 39%. This pivotal move not only helped us integrate new insights into global talent but also allowed us to expand our outreach and improve our service delivery. Thanks to these changes, we’ve explored our reach and intensified our market presence, creating a new standard in the luxury e-commerce arena.”
— Fai L., Head of Ecommerce & Associate Director, Chow Sang Sang
Company Background
A leader in the luxury jewelry sector, with 870 stores across the globe, it is recognized for its comprehensive retail experience and extensive presence across Asia. As a trailblazer in omni-channel retailing, the company strategically integrates physical stores with digital platforms, providing a superior shopping experience.
Goals Behind Hiring
Chow Sang Sang is looking to support its expansion into e-commerce, seeking to leverage the vast opportunities this channel offers by building a team of skilled employees. This initiative aims to enhance the entire e-commerce operations and improve market insights, reinforcing their leadership position in the industry.
Challenges Faced
- Limited Local Talent Pool & E-commerce Expertise: As a new entrant in the e-commerce sector, the company faced significant challenges due to the limited local talent pool and the technical skills required for e-commerce.
- Lack of Market-Specific Insights: In entering new markets, Chow Sang Sang faces the hurdle of understanding detailed knowledge about local consumer behavior and market expertise.
Results Achieved
- Cost Savings: By leveraging offshore hiring, where resources are 70% cheaper than local talent, the company has significantly reduced its labor costs and resulted in an improved talent management strategy.
- Enhanced Operational Efficiency: By strategically hiring offshore talent, the company has enhanced its operational efficiency by strategically improving its labor efficiency by 39%.
- Improved Hiring Insights & Outsourced HR Administrative Work: With Second Talent’s assistance, the company has gained deeper insights into the diverse skills available offshore. Additionally, by outsourcing their payroll and statutory benefits administration, they have been able to focus on higher-value tasks, increasing the utilization of 50% of a full-time resource.
- Increased Hiring Quality: The company has expanded its recruitment efforts, attracting talent with diverse skills, backgrounds, and geographic origins. This expansion has enabled them to significantly improve the quality of talent and skill sets available.
- Quick to Hire and Scale Team: With the establishment of a more agile hiring strategy, the company has been able to quickly scale its workforce up or down based on needs.
- Through our collaboration, the company has successfully achieved its hiring challenges, enabling enhanced operational efficiency and cost savings by leveraging offshore hiring, which has reduced labor costs by 70% and also improved efficiency by 39%. Additionally, with Second Talent’s help, the company has recognized and increased revenue in the e-commerce sector.
