“Partnering with Second Talent has been a game-changer for our expansion strategy. They helped us source top-tier tech talent from Vietnam allowing us to scale our team rapidly while maintaining high standards of quality and project delivery. Additionally, their exceptional account management and local knowledge provided us with invaluable insights and continuous support. Thanks to Second Talent, we have built a strong, cost-effective tech team that drives success.”
— Jack Ng, Director of IT, The Lane Crawford Joyce Group
Company Background
The Lane Crawford Joyce Group is a leading luxury fashion retail, brand management, and distribution group in Asia. With close to 190 premium outlets, it operates a variety of luxury department stores and boutiques, managing a dynamic portfolio of renowned brands.
Goals Behind Hiring
The Lane Crawford Joyce Group recognized the need to source talent from a lower-cost country, namely Vietnam, and decided to include it in their expansion plans. They aimed to build a robust team of pre-vetted, talented engineers.
Challenges Faced
- Lack of Expertise in Hiring Tech Talent Locally: As a luxury retailer, their core competencies were primarily in retail management, brand management, and customer service. This lack of expertise posed significant challenges in understanding the nuances of the tech hiring landscape in markets like Vietnam. The team was not only finding suitable candidates but also ensuring they met the specific needs of their business.
- Looking to Optimize Costs While Maximizing Efficiency: The company needed to optimize costs while maintaining a high level of productivity and performance from their tech team. This required a thoughtful approach in balancing cost efficiency with the necessary skill set and experience of their hires.
Results Achieved
- Rapid Team Scaling: With Second Talent, the Lane Crawford Joyce Group was able to significantly scale up their tech team by hiring 10 new engineers in 2 months. This rapid scaling was critical to maintaining momentum in their expansion plans and allowed them to swiftly capitalize on new market opportunities.
- Continued Growth: Over the course of the subsequent six months, the company saw a steady stream of innovation and operational enhancements for their technology platform.
- Platform Expansion: With the newly scaled-up tech team, the company was able to accelerate its platform expansion. This included enhancing their digital analytics and omni-channel capabilities.
- Business and Product Development: The enhanced tech team played a pivotal role in driving new business and product development initiatives. With a larger team, the company was able to undertake more ambitious projects, such as the development of personalized experiences on their platforms.
- Revenue and E-commerce Performance: With the strategic hiring and expansion translated into the improved efficiency and innovative capabilities of their tech team, the Lane Crawford Joyce Group observed a notable increase in revenue and technical achievements. This success positioned the company to continue excelling in the competitive luxury fashion industry.
